Soft Pinch Liquid Blush is an airy, lightweight formula designed to give your cheeks a natural flush or a bold pop of color, depending on your preference. Infused with pure color pigments suspended in a weightless, transparent base, it delivers true, vibrant color that flatters all skin tones. The formula is long-lasting and ultra-pigmented, so just a small amount provides high-impact color that stays put throughout the day.

This blush blends seamlessly over liquid or powder makeup, allowing for mistake-proof layering without disturbing your existing look. It is available in both matte and dewy finishes and is enriched with a botanical blend of skin-loving ingredients to calm and nourish sensitive skin. Dermatologist-tested and suitable for all skin types, it is also cruelty-free, vegan, and paraben-free.

Soft Pinch Liquid Blush comes in 13 versatile shades, including nude pink, terracotta, bright rose mauve, deep berry, muted peach, hot pink, true red, nude mauve, soft neutral pink, true mauve, true rose, and beige peach. In an independent consumer study, 100% of participants reported that the blush applies easily, wears evenly, and has a silky texture, while 97% said the color blends seamlessly.

Whether you prefer a subtle everyday glow or a vibrant statement look, Soft Pinch Liquid Blush delivers effortless, buildable color with a smooth, long-lasting finish.