Bauthe

Product Information

A serum that supplements the natural oils lacking in curly and coily hair, for instantly silky, defined, frizz-free results. Hair type: fine, medium, and thick. Hair texture: wavy, curly, and coily. Hair concerns: curl enhancing, frizz, and color safety. It delivers rich moisture from roots to ends, mimics natural oils for hydrated curls, and hydrates without weight or greasiness. The formula is free of parabens, phthalates, mineral oil, and sulfates SLS and SLES, contains less than one percent synthetic fragrance, and is vegan, gluten free, and cruelty free. Jojoba and coconut oils deliver rich moisture inside and out, a dispersing complex micro-disperses the oils for instantly hydrated, healthier-looking curls, and pequi oil mimics the scalp's natural sebum and replenishes the hair's lipid layer. To use: after shampooing and conditioning, apply to wet hair, working section by section and distributing evenly through the lengths with fingers or a comb. Ingredients: Water/Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, PEG-40/PPG-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Caryocar Brasiliense (Pequi) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Hydrolyzed Rice Protein, Polyquaternium-37, Dipropylene Glycol, Phenoxyethanol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PPG-26-Buteth-26, Quaternium-33, Ceteareth-20, Caprylyl Glycol, PEG-40 Hydrogenated Castor Oil, PPG-1 Trideceth-6, Fragrance/Parfum, Tocopherol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate.

Product Review

4.9 / 5 · 10 reviews

Shopper reviews gathered from across the beauty community.

5 / 5 · Pamela S.

My curls are now bouncing, more defined and look amazing. Wash hair pop Curl serum in scrunch and leave for amazing professional looking curls

4 / 5 · Jacque P.

I have curly but frizzy hair. The serum works well but does seem to dry in and go a bit frizzy towards the end of a day

5 / 5 · karen b.

The curls are real!My wavy puffy curl was transformed- great product

5 / 5 · Joanne L.

Using the colour wow curl products has given me the best results ever and lasts for days in between washes. Highly recommend

5 / 5 · Amanda A.

Easy to use. Great results. My curls look hydrated and bouncy

5 / 5 · Natasha M.

This is amazing, brings my curls back to life after being frizzy and lame for so long!

5 / 5 · Rebecca T.

Finally a product that does what it says for curly hair. Love Wow products, worth the money

5 / 5 · Trudy C.

Flo-etry is a must for curly locks. It helps the curls stay in place without leaving any nasty mess that you have to scrunch out. I would never wash my hair without using this after

5 / 5 · JemimaA

I love how lightweight yet hydrating this serum is, my curls felt so much bouncier and softer after using it and my hair was super easy to detangle and less frizzy

5 / 5 · EmilyS

Works really well to define my curls and feels weightless but effective

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