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10 reviews1 / 5
A strengthening shampoo infused with Japanese rice water to gently cleanse, repair and visibly thicken fragile hair without stripping away hydration. Rice water is rich in amino acids, vitamins and antioxidants that help restore damaged hair and prevent future breakage, and this formula provides a deep cleanse without stripping essential hydration. Inspired by yu-su-ru, the centuries-old Japanese tradition of bathing hair in rice water, with rice water sourced from Hyogo, Japan. For straight, wavy, curly and coily hair, fine and medium. Hair concerns: thinning, volumizing, damage, split ends and breakage. In recyclable packaging. Fragrance: bergamot and lemon over ylang-ylang, iris and sweet rice water, on sandalwood and vanilla. In a controlled study using the Izumi Tonic shampoo, mask and serum system, hair was 30 times stronger and the appearance of split ends was reduced by 91 percent versus a non-conditioning shampoo. Key benefits: leaves hair 30 times stronger and visibly increases hair diameter; reduces split ends by up to 91 percent and protects against future damage; leaves strands soft, smooth and shiny. How to use: Apply a quarter-size amount to wet hair, massage into the scalp using fingers and palms, and rinse thoroughly. Shampoo twice for extra hydration and nourishment, then follow with conditioner or a treatment mask. Ingredients: Aqua/Water/Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.
4.8 / 5 · 10 reviews
Shopper reviews gathered from across the beauty community.
5 / 5 · RaquelK
This shampoo leaves your hair super soft because of the rice water. Unfortunately I have pretty oily hair so I have to wash beforehand with a harder shampoo. Then finish off with this nice smelling rice shampoo. Consistency wise it’s similar to any other shampoo. I would use it as a daily shampoo
4 / 5 · LizT
I have color treated hair, so I’m always very careful about what I use on my hair. This shampoo works so well. My only complaint is that I’m not the biggest fan of the smell
5 / 5 · Erika
Best shampoo for fine hair. This for sure is the best shampoo I’ve ever used. It strengthens my hair and makes it so healthy and adds volume and thickness
5 / 5 · jenshangout_5911
This is a great shampoo. It is lightweight but gets the job done. I haven't needed to use a clarifying product since using this which has been amazing! The ingredients are very good, bottle is a good size and made well
4 / 5 · kandaces4_7703
The Izumi tonic strengthening shampoo by shuuemura makes my hair feel soft and the bottle is sleek and clean looking. The value for the money is good, not sure if I’ve seen a difference with breakage but the shampoo is nice
5 / 5 · kleaisthename_9796
This has become a staple and belongs in my shower!! My hair is super oily and sometimes its hard to get all the impurities off, or at least it feels like it but this shampoo does such a good job at cleaning my hair. I love bringing it with me even when i travel, its awesome. It smells super nice too
5 / 5 · rosee13_3838
The ShuUemura Izumi tonic strengthening shampoo has defiantly helped my hair with breakage and giving it so much more volume. Still looks a little dull after each use but overall it’s great and would definitely buy it again along with entire line!
5 / 5 · nicoletttelynn_3083
This shampoo really took all the gunk out of my hair and all the buildup I’ve had in my hair for months ago. Nothing was working. I don’t know if it’s the tonic in the shampoo, but it really cleansed my hair and scalp. I really enjoy Japanese hair products because they are always amazing
5 / 5 · lisaa362_4818
As someone with fine and breakable hair, I’ve loved the Izumi Tonic Strengthening Shampoo. It smells wonderful, has a great lather, and leaves my hair feeling so clean and soft
5 / 5 · rebeccac421_3562
This product smells so good and makes my hair look and feel so healthy. It lathers very well which is such a necessity. Although it is a squeeze bottle it dispenses well and works with the consistency
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