5 / 5 · Ra Bi
My hair was immediately so soft and hydrated! Love this mask!

$52.99$62.99
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10 reviews1 / 5
A deeply nurturing, strengthening mask infused with Japanese rice water to repair damage, guard against future breakage and visibly thicken fragile hair. Rice water is rich in amino acids, vitamins and antioxidants that help restore damaged hair, and this rich mask intensely hydrates and visibly thickens strands, restoring key nutrients and repairing damage due to brushing. Inspired by yu-su-ru, the centuries-old Japanese tradition of bathing hair in rice water, with rice water sourced from Hyogo, Japan. For straight, wavy, curly and coily hair, fine and medium. Hair concerns: thinning, volumizing, damage, split ends and breakage. In recyclable packaging. Fragrance: bergamot and lemon over ylang-ylang, iris and sweet rice water, on sandalwood and vanilla. In a controlled study using the Izumi Tonic shampoo, mask and serum system, hair was 30 times stronger and the appearance of split ends was reduced by 91 percent versus a non-conditioning shampoo. Key benefits: leaves strands 30 times stronger and increases hair diameter; reduces split ends by up to 91 percent and guards against breakage due to brushing; leaves strands soft, smooth and shiny. How to use: Apply a quarter-size amount to wet hair weekly, massage throughout from mid-lengths to ends, leave five to ten minutes, and rinse thoroughly. Ingredients: Aqua/Water/Eau, Cetearyl Alcohol, Amodimethicone, Glycerin, Behentrimonium Chloride, Cetyl Ester, Trideceth-5, Isopropyl Alcohol, Caprylyl Glycol, Trideceth-6, Benzoic Acid, Trideceth-10, Linalool, Phenoxyethanol, Limonene, Cetrimonium Chloride, Acetic Acid, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, Parfum/Fragrance.
4.9 / 5 · 10 reviews
Shopper reviews gathered from across the beauty community.
5 / 5 · Ra Bi
My hair was immediately so soft and hydrated! Love this mask!
5 / 5 · Erika
One of the most hydrating and silky, healing hair masks I’ve ever used. I’d say it’s the best I’ve ever used
5 / 5 · Xanida
This mask livened up my hair and gave it bounce and fullness. So happy I tried it
5 / 5 · RSC16735
The Izumi Tonic Masque is simply amazing! I have baby-fine hair, and this mask makes it noticeably stronger and healthier with each use. It deeply nourishes and hydrates without weighing my hair down, leaving it soft, thickened, and resilient. Formulated with rice water, it truly lives up to its promise of repairing and fortifying fragile strands. My hair feels stronger, looks fuller, and the difference in reduced breakage and split ends is incredible. I’ve tried many masks over the years, but this one is on another level—it’s now a must-have in my routine. If your hair needs strength, shine, and repair, I cannot recommend this enough. Absolutely worth every penny!
4 / 5 · Emily
Makes my hair temporarily softer but wouldn’t say it was revolutionary. More importantly, definitely less hair loss in showers when using this. Love that it’s a 5 min mask ! Sophisticated floral smell
5 / 5 · LivT
Hair feels stronger, more moisturized, and much healthier after using this mask every other wash. I’ve been using it for a few weeks and I have noticed a big difference that I can only attribute to the mask since it’s the only switch I’ve made to my routine. Brushing my hair is so much easier after washing and it doesn’t look straggly or weighed down anymore. I highly recommend this mask!!
5 / 5 · Crystal
It makes my hair extremely soft and manageable. I tried a sample before and I was took. It convinced me to splurge but it was worth it for me
5 / 5 · Nancy Phuong
Since I only wash my hair 1-2x a week, this strengthening mask is perfect for my hair rather than just a regular conditioner. The formula has strengthened, repaired, and added much needed moisture to my long, fine, dry hair. I have noticed a significant difference in my hair's texture, it's much softer and smoother. The moisture levels have increased making my hair look and feel fuller. I've had less fallout during rinsing, and much less breakage while brushing. My only complaint with this product is the packaging. As amazing as it is that the jar is made from 95% recycled plastic, the texture of it is incredibly slippery and makes the cap very difficult to unscrew with wet hands. Had this mask been put in a squeeze tube or bottle with a pump, it would be perfect
5 / 5 · Elizabeth
I received this product in exchange for a review. This Izumi Tonic Strengthening & Thickening Rice Water Hair Mask is actually pretty good. It was easy to use and worked better than I anticipated. My hair felt great after using it, smooth and strong. It lasted for about 4 days before I felt I had to wash my hair again, which for me is a good amount of time. With my hair these hair masks typically last about 1-2 days. I am pleasantly surprised by this product. The only thing I didn't care for was the scent, it was a little stronger than I prefer, but because this product worked so well I would deal with the scent, and the scent is more of a personal thing, so other people may not mind it as much. If it wasn't for the price point on this I would consider purchasing it because of how well it worked. I would recommend it for people looking for a good hair mask that actually works, and people that can fit it in to their budgets
5 / 5 · JenMarieV
I received Izumi Tonic Strengthening & Thickening Rice Water Hair Mask to try for free in exchange for my honest review. I have been trying to get my hair silver, in vain, for awhile before I got to try this. I had bleached it, toned it, dyed it, toned it again, and even tried the color depositing condition. Needless to say my hair was damaged. The results with one use of this mask were amazing. I can already see the results and can't wait until I can try it a few more times
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