5 / 5 · Jax777
Great toning shampoo I really like how much this shampoo tones the hair more than other brands. It’s expensive, but worth it

$19.99$29.99
Quantity
Enjoy complimentary delivery on orders over $100, two complimentary samples with every order and 14-day returns.
10 reviews1 / 5
The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.
4.9 / 5 · 10 reviews
Shopper reviews gathered from across the beauty community.
5 / 5 · Jax777
Great toning shampoo I really like how much this shampoo tones the hair more than other brands. It’s expensive, but worth it
5 / 5 · Marcy
love I love this purple shampoo! It leaves the hair super bright and cancels out the yellow really well. The fragrance is nice and soft too
5 / 5 · Stylist08
Love Love The product works wonders on blonde hair that also has hard water minerals built up. Takes away all brassy tones while not making the hair feel dry or leave any purple residue in the bowl or on the client. Also always an easy way for clients to maintain blonde at home in between appointments!
5 / 5 · Lattyday
10 out of 10 in every product Best Purple shampoo on the market. This whole line is incredible
5 / 5 · ki allen
blonde for days! helps tone and maintain blonde for the most fresh results
5 / 5 · Steph
best purple shampoo ever This is magic, I love that it doesn’t over tone and actually works for keeping hair blonde and not brassy or yellow. Pure magic
5 / 5 · mollie
blonde shampoo This is by far my favorite purple shampoo for myself and my blonde clients
5 / 5 · Tammy
truly bright hands down the best people shampoo I've ever used
5 / 5 · Perfect hair day
This is the best purple shampoo I’ve ever used. I use it on all my clients and you can actually see a great difference
4 / 5 · Kp20
Love I love this product i love how it keeps my blonde nice an bright but not a huge fan of how dry it makes my hair feel but i know thats normal for purple shampoos
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A high-shine finish that catches the light with every movement. Rich, nourishing and made to be noticed.
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A deep, warm tone held in a gold case. The most celebrated shade of the season, released in a small run.
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Luminous, cared-for skin as the only accessory. A quiet ritual of hydration that lasts from morning to night.
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Warm amber, a trace of vanilla and something quietly resinous underneath. One scent for the day that carries into the evening without asking for attention.
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